“We can always rely on Albion Languages to provide accurate and professional translations for our projects. It is a great help for us to receive ready-to-publish work in short turnaround times.”
Hunor Erdo - Product Manager, Professional Printing Division, Konica Minolta
Where we came in

Where we came in

Konica Minolta’s focus is on IT services, digital office solutions, production printing and IOT cameras. As a result, they need local language versions of a wide range of marketing and client information materials supplied by its parent company in Japan. These communication materials require careful adaptation for the target market, ensuring effective technical marketing copy. 

Konica Minolta drew up a shortlist of potential service providers before eventually selecting Albion Languages on the basis that we offered the best fit in terms of quality, customised service and flexible, personable approach.

The challenge

The challenge

The challenge was to create brand-focused and marketing-friendly local communications which: 

  • Keeps to Konica Minolta’s core values of being open and honest, customer-centric, innovative, passionate, inclusive and collaborative and accountable 
  • Achieves high content precision and uses appropriate sector-specific language that speaks to clients on their terms.

The solution

The solution

Experience and research. Building on our long-standing experience in the office equipment and IT sectors, before doing any “live” projects, we thoroughly researched Konica Minolta’s brand strategy and house style. We also considered its core products and how it differentiates itself from competitors. 

Customised materials and processes. Our work resulted in a set of key brand guidelines for our linguists, along with a bank of core reference materials and an initial terminology database. We also established a customised approach for developing and updating background and reference materials to make sure each project meant we learned more about the client. 

Carefully chosen team. Given the customer-facing, marketing feel of the client’s texts, we aimed to ensure the right balance in the project team between technical expertise and producing appealing marketing copy.

The result

The result

Based on this thorough analysis of the client’s branding approach and core values, we were able to customise our transcreation service to best suit the demanding requirements of Konica Minolta’s marketing communication. Through careful project setup, allocation of the most experienced resources and use of tried and trusted workflows, this could all be achieved to the client’s strict turnaround times. The client was thus able to deliver timely, on-brand communication to its demanding corporate clients in the local market.

Our work was greatly assisted by the marketing team at Konica Minolta who provided key insights into the company’s marketing strategy and product range.

Working with CBRE to help them communicate effectively with 70,000 employees worldwide

Working with CBRE to help them communicate effectively with 70,000 employees worldwide

With an astute understanding of the requirements and a customised process, Albion helps CBRE deliver high volume, localised comms and video content.

Read the case study
Helping Leica Geosystems maintain its global success in measurement and surveying

Helping Leica Geosystems maintain its global success in measurement and surveying

Reaching out to markets with localised and search engine-optimised content that is highly technically accurate but also has considerable marketing appeal.

Read the case study
Helping Enercon Industries to improve global manufacturing processes with their products

Helping Enercon Industries to improve global manufacturing processes with their products

By delivering compelling technical marketing copy for niche products in multiple languages and to exacting deadlines.

Read the case study
Helping Renishaw maintain its position as a worldwide leader in precision technology

Helping Renishaw maintain its position as a worldwide leader in precision technology

Communicating cutting-edge ideas and explaining sophisticated new technology to diverse sectors in the local market, using various media and materials.

Read the case study
01
04

Find out how we can help your business

Send us a message

Just fill out this quick form to send us a message.
We'll get back to you very shortly!

Arrange a call

Call us on +44 (0)1273 020356 or fill in the form and we'll call you back. We're available from 9am-5pm Monday to Friday.

Thank you for contacting us!

We will get in touch with you shortly.