About Rapid Locking Systems
Headquartered in Shelbina, Missouri, Rapid Locking Systems (RLS) is part of Marmon Holdings, Inc., a Berkshire Hathaway company. Rapid Locking Systems designed, engineered, patented and developed the first innovative press-to-connect fittings for the heating, ventilation, air conditioning (HVAC) and refrigeration industries. Millions of these proven, flame-free press fittings are now installed worldwide, and, after six years of successful business, RLS remains the only line of press-to-connect fittings able to withstand high-pressure HVAC/R applications.
“Albion worked swiftly to understand our requirements and meet our very tight deadlines. We foresee more translation work in the future and look forward to working with Albion again. ”Grant Phipps, Managing Director RLS Europe
Where we came in
Based on strong results in the US market, RLS desired to expand internationally. To achieve this, the company needed to be able to communicate on the world stage, with documentation available in numerous languages.
The highly specialised nature of RLS’ business meant that it needed a translation and localisation partner with extensive experience in translating niche technical materials. Based on our proven industry track record, the decision was made to entrust the project to Albion Languages.
RLS needed to translate its catalogues, installation instructions and product booklets into eight languages, including Spanish, German and Japanese.
Translating technical documents, especially when they are instructional in nature, poses a multifaceted challenge, necessitating thorough translation and carefully considered localisation. This included consideration of language, industry standards, measurement systems, among others.
The goal was to create localised communications documents which:
- Are highly precise
- Use appropriate, sector-specific language
- Reflect the RLS brand
- Provide a solid foundation for international market development and growth
Experience and research. With our extensive experience in the HVAC field, we relished the opportunity to work with RLS. Our team closely studied RLS’ brand strategy and tone of voice. We also considered its core products and how it differentiates itself within the marketplace.
Accuracy and urgency. Turnaround was a priority on this project, coupled with ensuring faultless quality. We adapted our standard working procedures for these high-priority projects to be able to guarantee the strict deadlines were met.
Albion Languages fulfilled all the deadline and language requirements through a combination of tried and tested workflows, practices and optimised communication with our client.
When face-to-face trade fairs and exhibitions are reinstated, RLS will require a full suite of translated documentation in a wide range of key languages.
This project marks just the beginning of our long-term working relationship. To view our video case study – click here.
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