Case study: Multilingual communication for Enercon Industries
About Enercon Industries
Enercon Industries is a world-leading supplier of induction cap sealing and surface treatment technology across the globe. Over the past 40 years, they have been helping manufacturers improve their manufacturing processes, resulting in higher productivity, lower unit costs, increased recyclability and reduced wastage and operating costs.
Where we came in
Trusted by leading industrial and consumer brands the world over, Enercon Industries was seeking a language services partner that could deliver compelling technical marketing copy for its niche products, into multiple languages and to exacting deadlines. Enercon considered a number of service providers before eventually selecting Albion Languages on the basis that the quality of the text most closely met the demanding quality expectations of their in-country representatives.
Enercon Industries decided to make all of its web and other marketing content available in 6 European languages (for a mix of growing and established markets). The content needed to be fully in line with standard sector terminology and the client’s brand guidelines, but also engaging and appealing from a marketing point of view. A key requirement was to prepare the texts in such a way that they could be used in a variety of different contexts, both online and offline.
Drawing on our many years of experience in serving the packaging and food/drinks industries, we conducted thorough research into Enercon and its business environment (company background, key products, market environment). This analysis produced a set of core sector reference materials, as well as a database of key terminology to lay the foundations for all upcoming translations. We then assembled our team of expert technical marketing translators, editors and a dedicated project manager. After considering the project scope and requirements, we established our client-specific customised approach to the project for scheduling, communication with the client, necessary project tools, etc. Our work was greatly supported by close cooperation with the marketing team at Enercon Industries who provided invaluable guidance in setup, as well as throughout the project.
Based on this thorough analysis and research into the client’s products and market, we could create a solid basis for handling Enercon’s current and future translation and localisation requests. The required top quality was achieved through a combination of tried and tested workflows and practices and optimised communication with our very supportive client. This was all then enabled by responsive customer service, accelerated turnaround times and transparent, client-friendly processes.
Albion Languages are easy to deal with, fast and reliable. I couldn’t market across Europe without their help!Chris Sanger - Marketing Manager, Enercon Industries Ltd.