When you’re looking to go global, having the right localisation company there to assist every step of the way can really make a world of difference. But with so many potential suppliers out there, how do you select the right provider? To help you in this challenging process, this week we’re going to be taking a look at how you can do just that.
You need to “click” with your localisation company
When you’re partnering up with a new company, although it may sound obvious, you need to be sure that you see eye to eye. The best way to do this is by having meetings with a range of prospective localisation partners and finding out what they stand for. At the same time, you need to know where your priorities lie, too, so that when you’re presented with a number of companies who each state in turn that they value technology, people power, etc., you’ll know which one resonates with you the most. You also need to be confident that they can deliver the kind of work you need, as there’s nothing worse than being let down by a company whose promises end up being too good to be true.
Make sure they’re focused on the long term
When choosing a localisation company, it’s important to go for a stable partner. It’s not easy to train a company up in how you want your brand presented, which is why it’s not something you want to have to do every year or two. Make sure that both you and your potential partner are in it for the long term, and genuinely value partnerships. This may seem difficult to check, but asking about client retention rates should give you a clear enough idea on their level of commitment to clients.
Can they cater to all your future needs?
Right now, you might only just be starting out on your global journey. But, as you grow, you’re surely going to need to ramp up your localisation efforts. This is where you need to think ahead. Are you happy with finding a supplier that suits your needs now, and then possibly needing to switch to a different provider as you grow? Or do you want to find a localisation company that can grow with you? It’s all down to personal choice, of course, but the second option can make that growth process all that much easier.
Never judge a localisation company by its pricing!
We all know the phrase that you get what you pay for. And, in the case of localisation, particular attention is needed. There are so many localisation companies out there that claim they can do everything for a fraction of the price, which is when alarm bells ought to start ringing. Low prices can well mean that that firm is cutting corners on linguistic expertise, which is the last thing you would want.
Our final piece of advice really has to be that a good localisation company ought to advise you rather than push you into something you don’t necessarily need. You’ll know when it feels right, so keep your options open and explore the range of choice that’s out there!
And if you’d like some help with your localisation strategies, feel free to get in touch! We’d be glad to help!