2020 has been a challenging year for businesses everywhere but we have taken the opportunity at Albion Languages to revisit our mission and approach, writes Albion Languages Owner Alistair Binks.

There is no doubt the way we do business has changed in 2020. More of us than ever are looking at developing our online presence and virtual ways to connect. At Albion Languages, as we have seen clients and partners pivot and enter new markets, we have also taken the opportunity as a company to review our offering and the way we present it via a new translation services website.

New translation services website and logo

We are pleased to introduce our labour of love, our brand-new translation services website. This new site is part of the rethinking of our wider branding identity with a new logo, visuals, plus a new brochure and company video which we will be excited to share with you in the coming weeks. The motivation behind this brand identity overhaul was to better reflect the personalised, consulting-based approach we offer clients to help them overcome language barriers and achieve their international goals.

Simplifying the Albion Languages approach

Making our approach to language challenges transparent and demystifying our translation solutions are at the heart of the thinking behind the new website design. Our new translation branding and website design has thus been based around a set of practical case studies illustrating how we have developed customised solutions for a wide range of clients and their specific needs.

One key thing we’ve learnt in over 20+ years in business is that every client is unique, although one thing remains constant: the need for precise, industry-specific translations. As such, we have developed expertise in specialised areas like healthcare and life science translations, which has stood us in good stead as vital medical advances continue to be made throughout 2020. We have also assembled a talented team of technical translators who are well versed in providing translations for niche industries each with its own unique terminology. Our mission was to ensure clarity on how we work and how our customised services have helped global businesses.

It’s no secret that each translation type requires a different skillset. Creative and marketing content, for example, needs a transcreation-led approach to ensure key messages and cultural nuances are not lost. Our approach and areas of expertise have been made more accessible to clients and more focused on their needs and aspirations. In this way, website visitors can find the right translation solutions for their needs, at the click of a button.

Our language expertise

We have always been active on our blog, sharing tips and thoughts on industry topics, as well as engaging in discussions on wider challenges. We have fully refreshed our blog area to open up the valuable advice and tips provided and made finding the most interesting content that much easier.

We know that many of our clients are strapped for time, so we have further improved our popular online LiveChat to enable an even faster response. This now allows file transfer and ticketing options to ensure the very best from this instant connection with customers. Navigation of the site’s key features has also been given a modern look which is clear, concise and easy to follow.

Final thoughts

I would like to thank the whole team at Albion Languages for their input in the process of developing the new branding and website. It was good to see that we are all on the same page – to be customer-oriented, professional, efficient, straightforward and reliable. Creating the new branding and website has given us the opportunity to remind ourselves of our direction and move the business forward as a unified team. I would also like to thank everyone at our branding partners Tomango for bringing our vision to life – congratulations on your professional and imaginative work on our new translation services website!

Do you have a translation project you’d like to discuss? Contact our team of experts today!