In an ever-diversifying world, having a clear and concise communication strategy is key, especially for digital channels, or going international. As communications specialists, Albion Languages recognise how important communication is when delivering a message across borders, whether you are a brand, business or an individual. Presenting your campaign in the right way is crucial to getting others on board.
Campaigns with clear communication
Plastic Free July is a global movement that aims to inspire people to cut down on the amount of plastic they use and be part of the solution to plastic pollution.
The Plastic Free July movement urges people to ‘take on the challenge’ and reduce the quantity of plastics they use on a day-to-day basis. The campaign has already encouraged over 100 million people across 190 countries to get involved.
When you sign up, Plastic Free July will send communication in the form of weekly newsletters. These provide tips and tricks to help you to further reduce your plastic usage, helping to ensure participants are kept up to date, engaged and motivated.
The Plastic Free July website has a section dedicated to showing the little things that you can do which, all together, would make a big difference. For example, you can use a reusable coffee cup instead of cafe supplied takeaway cups, use bars of soap instead of plastic bottled soap or purchase plastic-free dental care like a bamboo toothbrush. These small changes are easy to understand and clear on how the consumer can take part.
The ALS ice bucket challenge is another great example of how a clear communication strategy was used to help push a message out to a global audience. ALS stands for Amyotrophic Lateral Sclerosis. It is a fatal type of motor neuron disease that attacks nerve cells in the spinal cord and brain.
The ALS ice bucket challenge spread across the Internet back in 2014. It asked individuals tip a bucket of ice-cold water over themselves, who then nominated friends to take part in the challenge. Participants made donations to the ALS Association, raising money for the foundation to be able to keep making progress in the fight against ALS. This challenge attracted a lot of attention for ALS from all over the world.
Driving engagement
This is a great example of how straightforward, clear communication can engage an audience. With a clear message of ‘take part, nominate and donate’, people were invited to get involved and make a difference, with the added benefit of the challenge itself being quite a lot of fun!
On the back of the ice bucket challenge, in 2014 -The ALS Association was able to increase its annual global research funding by a massive 187 percent! Through a clear communication and engagement strategy, the organisation was able to push even more money into saving lives.
How Albion can help
At Albion Languages, our experts focus on clearly communicating brand messages and helping fine tune campaigns for a wider, global audience. To find out how the translation experts at Albion Languages can help perfect your communication strategy – either in a new market or worldwide – get in touch with us today.