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Blog

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  Transcreation – what it is and why you need it

  Transcreation plays an important part in translating content – whatever the language. Transcreation is based on the idea that certain translated texts need adapting to ensure the tone, context and colloquialisms make sense in the local language. Direct translations of specific words and phrases must be relatable in different countries and cultures where humour, syntax and cultural norms may differ. Put literally, the word transcreation itself is derived from ‘creative translation’. In this blog, our language specialists answer your questions…

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  Ask Albion: supporting sustainable business across the globe

  Climate change and sustainability are timely topics, even with the background of the current Covid-19 pandemic. With many businesses challenged by how to communicate and mitigate their environmental impact in the long term, we believe it is more important than ever to aim to be transparent about sustainable business.

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  How is content managed during the translation process?

  With the emergence of new ways of creating and publishing any kind of content, translation and localization project management processes must be adapted in order to meet the needs of the clients. This blog post will shed a light on how your contents and documents will be handled during the translation process. Read more »

Client reviews

from key customers

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  Gladly recommend

  “We are satisfied with both the quality of the materials and their quick work and so we can gladly recommend Albion Languages!”

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  Fast and accurate

  “Albion Languages is a reliable, fast and accurate language service partner with excellent customer service. They are a key part in our success in delivering complex multilingual projects.”

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  Excellent cooperation

  “Working with Albion Languages is always a pleasure – timely delivery, accurate translations, friendly contact. Thank you very much for the excellent cooperation!”

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  Professionally and to tight deadlines

  “We translated our manuals for many years internally, but it proved to be a real burden and so we were glad to come across Albion Languages. They translate our product documents professionally and to tight deadlines.”

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  Excellent work

  “Albion Languages ALWAYS do excellent work, completing the translations to deadline in a cost-effective way.”

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  High quality

  “In the 5 years we have worked with Albion Languages, the deadlines were always kept and the work is of an even, high quality. They found the right solution for all our needs. I can only recommend them.”

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  Always completed on time

  “We have worked with Albion Languages for a number of years now. They are a trusted resource, very reliable and responsive. The projects are always completed on time. I have never had any issues with the quality of the translation provided and I highly recommend them.”

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  Very reliable agency

  “We have found Albion Translations to be a very reliable agency, nice to work with, and they observe our instructions carefully. The quality of their work has been good too.”

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  Top-quality translations

  “Their permanent project managers are very friendly, flexible and helpful. They respond quickly, think in terms of solutions and of course deliver top-quality translations!”

Case studies

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  Case study: Successful brand communication for Konica Minolta

  To enable its local market focus on IT services, digital office solutions, production printing and IOT cameras, Konica Minolta needs local language versions of a wide range of marketing and client information materials. These communication materials need to be carefully adapted for the target market, ensuring effective technical marketing copy.

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  Case study: Multilingual communication for Enercon Industries

  Enercon Industries decided to make all of its web and other marketing content available in 6 European languages (for a mix of growing and established markets). The content needed to be fully in line with standard sector terminology and the client’s brand guidelines, but also engaging and appealing from a marketing point of view.

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  Case study: Website localisation for Leica

  For international companies active worldwide, having a highly user-friendly, informative and multilingual website is a must. With its highly specialised technology, Leica Geosystems needed a localisation partner for its international website with very skilled and trusted resources and extensive experience in highly technical topics.

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